Carpooling optimisation - Datacity

Carpooling optimisation

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How can the use of vehicles be measured and optimized?

The transport sector in Morocco is a significant contributor to national carbon emissions. About one quarter of energy consumption in Morocco is attributed to the transport sector alone (El-Oalja, 2010).


Furthermore, with regards to local air pollutants, air pollution from vehicle emissions are especially of significance in urban areas in Morocco, especially in the zone of Rabat-Casablanca where about 50% of vehicles are concentrated in this city alone. The main reason is that single passenger car ownership and use has grown at an especially fast rate with outcomes impacting the level of air pollution in the main cities.


On the other hand, carpooling represents a ready-to-use solution to this problem with a growing number of platforms offering carpooling services. The challenge is to commit the users to engage with carpooling services, therefore reducing the rate of single-use cars in daily transit in the Rabat-Casablanca region.


  • Experimentation field

  • Data sets

  • Business opportunities

  • Expected results

The experimentation field used to validate the approach is the parking lot of the Technopark Casablanca

The data extracted from the ViaMichelin app (route planner and digital travel assistant for road users)

Michelin wishes to detect business opportunities in Morocco in collaboration with local start-ups. Their interest in carpooling through a personal assistant allows them to reach a large community that they can monetize by placing for example adapted Michelin products.


The business opportunity for the selected start-up lies in the fact that several attempts at carpooling platforms have failed in the past 5 years and carpooling remains a topic that brings together +100,000 members in dedicated groups on Facebook who collect +150 offers / requests per day. The selected start-up may see it as an interesting market that can quickly take on because the supply of public transport and passenger transport is poorly developed in Morocco, with poor service quality.

The expected results can take the form of:


– Validation of the trip on the Casa-nearshore business area for work / home trips, Casablanca / Casablanca or Casablanca/Rabat trips
– ViaMichelin service integration
– Analysis of user behaviors related to carpooling
– A prototype of a solution empowering and engaging the road user for innovative mobility solutions such as carpooling.